The wines in my last two posts have had what I’ll call mashup names:
Petite Petit – a blend of Petite Sirah and Petit Verdot
Mo Zin – a blend of Mourvèdre and Zinfandel, plus others (though it’s not clear if the Mo really stands for Mourvèdre or not. They also have a Mo Jo without Mourvèdre and they say things like Drink Mo Better Wine)
This got me thinking about other possible mashup names. So as a service to the wine industry I offer the following (not-so-serious) ideas free of charge. Now they may not all make sense oenologically-speaking, but that rarely stops a marketer with a branding idea!
Merlognier – Merlot + Viognier
The Merlot could be co-fermented with a small bit of Viognier like they do with Syrah and Viognier in Côte-Rôtie.
Marsangiovese – Marsanne + Sangiovese
The Marsanne could play the role that Trebbiano or Malvasia used to play in the Chianti blend.
ShiraZin - Shiraz + Zinfandel
I’m surprised this one doesn’t already exist.
Charbonarda - Charbono + Bonarda
This one could work. In fact, depending on where you are, they may even be the same grape.
Dolcettocai – Dolcetto + Tocai
This one makes no sense.
Please suggest some other examples in the comments!